When high school athletes are talented enough or play in big-time athletic programs, college recruiting magazines often are hovering around to observe every dig, block or throw.
For athletes who play on less-publicized teams, or have talents they feel have been underappreciated or overlooked, or who simply don’t want college coaches eating ‘tater salad and watching movies with their grandmothers, there are other options.
Recruiting services, or private athletic-recruiting counselors, will put together a recruiting package and forward that package to selected universities. Like most personalized services, there are fees, and some of those fees can be a bit hefty for a family trying to feed an offensive lineman. As documented in a recent Wall Street Journal article, there are other options. With costs ranging from free to nearly $1,000, “do-it-yourself” recruiting websites enable parents and athletes to produce recruiting packages on their own. As one parent from the article put it, "You really can do this stuff yourself. To pay someone $2,000 just seems crazy."
This year, Jamestown College in North Dakota has nine freshmen on its football team the coaches found through one of the “do-it-yourself” websites. For the record, the NAIA Division II school finished with an overall record of 7-3 and a 5-2 record in the Dakota Athletic Conference; good enough for second place in the conference, but not quite good enough to get invited to the 16 team NAIA Football Championship.