It is not unusual at the conclusion of an Olympic Games to see articles on the increased number of kids wanting to participate in one sport or another.
Here are a few such articles:
Female Sport Enrollment Spikes After Olympic Wins
KLAS-TV 8 News NOW -- Aug 13, 2012
...The success of the female athletes has ignited the interest in competitive sports for women
Columbia gymnastics clubs prepare for 'Olympic boom'
Columbia Missourian -- Aug 5, 2012
"We see a huge spike in membership with the Olympic movement, and with the profit and involvement, gyms can ride the spike for almost four years until the next Olympics," said Cheryl Jarrett, vice president of member services at USA Gymnastics, the national governing body for gymnastics.
Interest in swim lessons increases during Olympics
First Coast News -- Jul 31, 2012
When Olympic swimmers go for the gold and win there's an immediate increase in the number of parents on the First Coast wanting to enroll their kids in swim lessons according to an Olympic gold medalist and former world champion swimmer.
The cost of enrolling a child in Olympic sports
WZZM -- Jul 31, 2012
If you're watching the Olympics and are thinking about enrolling your child in a sport, you might want to consider time and money. Some are more expensive than others ... The least expensive of the Olympic sports is track and field...