« Dramatic rise in concussions among youth athletes | Main | The Columbus Dispatch examines the youth sport industry »

September 02, 2010


TrackBack URL for this entry:

Listed below are links to weblogs that reference Under Armour pursues the girls’ & women's apparel market:


Feed You can follow this conversation by subscribing to the comment feed for this post.

Eric Pinckert

The Under Armour "Protect this house I will" campaign is as grammatically incoherent as it is inexplicable. But by focusing on creating a clothing line that functions well rather than simply looks good (Under Armour's previous "shrink it and pink it" approach), and demonstrating and dramatizing the line's performance through stellar female brand ambassadors, the Under Armour brand could well gain traction regardless of the ham-handed attempt to ape the "We must protect this house" campaign.

The comments to this entry are closed.

Please visit the

Become a Fan

Blog powered by Typepad
Bookmark and Share