Is how the New York Post is describing a sports network proposed by the city of New York’s Department of Education. Says the Post:
In a bid to drum up money and interest for academic sports, the city Department of Education is putting out feelers for a company that could serve as the school system's official sports network. The proposal would grant the rights to film, air and promote Public Schools Athletic League activities on cable or network television -- as well as online -- in exchange for marketing rights and other privileges.
Citing similar ventures in other parts of the country, sports marketing experts believe there would be a demand for such programming in New York, and money raised could be used to expand sports opportunities for students and schools. Education officials in the city say that only 12 percent of all high school students in the city play on PSAL teams, and that 50 percent of public schools can’t offer “inter-school” sports to the their students in part due to lack of funding.
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